01
Senior strategists only.
The strategist who pitches your account is the one who runs it. Every engagement is led by people who have done this work for a decade. You get the brain you bought.
Home
Marketing built for the AI search era.
We help B2B and B2C brands get found in AI search, prove ROI you can defend, and run growth like a system instead of a guess, backed by senior strategists from day one, not junior staff learning on your account.
About
Marketing is now an operating system. Most companies still run it by hand.
Marketing stopped being a series of campaigns and became infrastructure: intent data underneath, human strategy on top, revenue as the output. The companies winning right now aren't working harder than everyone else. They're running on a better system.
That system is what we install. AI runs underneath everything we ship: bid optimisation, intent signals, content velocity, attribution modelling. Senior strategists run the layer above it, making the calls that don't survive automation: what to say, who to target, which numbers to trust. Every campaign leaves you with a metric you can defend in any room. Every engagement leaves you with a system you keep.
Services
Eight services. One operating model.
Built for marketers who need to be found, prove ROI, and scale without breaking what's working.
Signature
SEO, GEO & AEO
Rank on Google, and get cited by ChatGPT, Perplexity, and AI Overviews. Technical SEO through to generative and answer engine optimisation.
TargetingAI-Powered ABM
Find and convert the exact accounts that matter, using AI intent signals.
PipelineRevenue Attribution
First-click to closed-won, with no spreadsheet forensics in between.
SystemsMarketing Automation
Email, CRM, and lead scoring wired into one system that actually talks.
AuthorityContent Marketing
Content engines built to rank, convert, and compound, not fill a calendar.
PaidPerformance Marketing
Google, Meta, and LinkedIn, run so budget follows what actually returns.
LeadershipFractional CMO Services
Senior marketing leadership on demand, without the full-time executive cost.
SocialSocial & LinkedIn
B2B social that keeps you visible to the buyers inside your target accounts, LinkedIn-first, with paid and organic reinforcing each other.
Why Twigs&Ink
Four non-negotiables. This is how we operate.
02
AI in the work, not on a slide.
AI runs underneath the work: bid optimisation, intent scoring, content drafting, attribution. We use it where it multiplies output, and we tell you precisely where it stops and human judgment takes over.
03
Every number traces to revenue.
The only metric that counts is pipeline showing up in your CRM with our campaign attached to it. Everything we report ties back to a number you can act on. If we can't prove a result, we don't claim it.
04
You own the system when we leave.
We build playbooks, dashboards, automations, and content engines directly in your stack. When an engagement ends, all of it stays with your team. You leave with more capability than you arrived with.
Reading
What we're thinking about this month.
We Asked ChatGPT, Perplexity, and Google AI 500 Buyer Questions
We ran a real experiment across the three answer engines your buyers use. The results say something uncomfortable about how B2B brands get discovered now, and who's quietly winning.
The Death of the Homepage
Your homepage used to be where buyers formed their first impression. In the AI-search era, that moment happens somewhere you don't control, and can't see in your analytics.
Your Competitor Is Being Recommended by AI Right Now
A step-by-step audit you can run today (no tools, no budget) to see exactly what ChatGPT, Perplexity, and Google AI say when a buyer asks about your category.
Get in touch
Tell us what you're trying to grow.
We reply within one working day. No discovery-call gauntlet, no sales sequence. Just a real conversation about whether we're the right fit. If we're not, we'll tell you who is.