Question 1

What’s the difference between AEO and GEO?

Accepted Answer

AEO (answer engine optimisation) gets you selected as the direct answer in AI search results and featured snippets. GEO (generative engine optimisation) gets your brand recommended by name inside generative engines when buyers ask for solutions in your category. You need both, and we do both.

Question 2

Can you track how often AI tools mention us?

Accepted Answer

Yes. We monitor citations across the major LLM platforms, so you can see when and how your brand shows up in AI-generated answers and watch that frequency climb as the work compounds.

Question 3

How is this different from traditional SEO?

Accepted Answer

Traditional SEO earns a blue link a buyer might click. AEO and GEO earn the answer itself: the response the engine writes back before any link appears. Different structure, different signals, same goal, being the source your buyer trusts.

Question 4

How long until we show up in AI answers?

Accepted Answer

Faster than classic SEO in some categories, since the answer engines re-crawl often. Expect early movement within a couple of months, and stronger, more consistent citations as your entity and content authority build.

Question 5

How many accounts do we need for ABM to make sense?

Accepted Answer

It works with a target list as small as 20 to 50 high-value accounts and scales up into 1:many programmes from there. The point is fit, not volume.

Question 6

How is this different from demand generation?

Accepted Answer

Demand gen casts a wide net and sorts the leads later. ABM flips it: you pick the accounts first, then build campaigns aimed at the specific people inside them. Fewer names, warmer conversations.

Question 7

What data do you use to build the target list?

Accepted Answer

Firmographics, technographic signals, third-party intent data, and your own closed-won history, combined to surface the accounts most likely to buy, not just the ones that look impressive on a logo slide.

Question 8

Do we need a sales team to run ABM?

Accepted Answer

Sales alignment makes ABM significantly stronger, but if your sales capacity is limited we can still run programmes focused on marketing-qualified account engagement.

Question 9

How do you measure ABM ROI?

Accepted Answer

Account engagement, pipeline influenced by ABM touches, meeting conversion, and ultimately win rate and deal size inside the target list. Every number ties back to revenue.

Question 10

Which attribution model do you use?

Accepted Answer

Whichever your business can defend. Multi-touch by default, but the model matters less than the discipline behind it: we pick one that fits your sales cycle and hold to it, rather than switching to whatever flatters the report that month.

Question 11

Our CRM data is a mess. Can attribution still work?

Accepted Answer

That’s usually where we start. Source-of-truth in the CRM, clean lead-source capture, and consistent campaign tagging come before any dashboard. Attribution built on broken data just lies faster.

Question 12

How do you handle channels you can’t track, like dark social?

Accepted Answer

We pair modelled attribution with self-reported attribution, a simple “how did you hear about us” captured at the right moment, so the channels that don’t leave a clean click trail still show up in the picture.

Question 13

How long before the numbers are trustworthy?

Accepted Answer

Clean tracking and reporting can stand up within the first few weeks. Confidence in the model itself builds over a sales cycle or two, once enough closed deals have run through it.

Question 14

Do you replace our analytics stack?

Accepted Answer

Rarely. We work with what you have, GA4, your CRM, your BI tool, and fix the wiring between them. The goal is a reporting layer you trust, not another tool to buy.

Question 15

Which platforms do you support?

Accepted Answer

HubSpot, Marketo, ActiveCampaign, Pardot, and Salesforce Marketing Cloud, among others. If it runs your funnel, we can build in it.

Question 16

Can you fix an automation setup that’s already broken?

Accepted Answer

Yes, audits and rebuilds are one of our most requested engagements. We map what’s firing, what’s silently failing, and what’s contradicting itself, then rebuild it as one system.

Question 17

How long does a nurture build take?

Accepted Answer

A typical sequence, from strategy to live testing, takes three to five weeks, depending on how many segments and integrations are involved.

Question 18

Do you handle CRM automation or just email?

Accepted Answer

Both, wired together. Lead scoring, routing, and email triggers built as one system so they stay in sync instead of drifting apart.

Question 19

Will automation make our outreach feel robotic?

Accepted Answer

Only if it’s built lazily. Done right, segmentation and behavioural triggers make messages feel more timely and relevant, not less human.

Question 20

How is this different from hiring a freelance writer?

Accepted Answer

A freelancer gives you words on a page. We give you the system around them: strategy, SEO, editing, internal linking, and distribution, so each asset compounds instead of sitting alone in a blog nobody visits.

Question 21

Can we start with strategy before committing to full production?

Accepted Answer

Yes. Many clients begin with a strategy sprint, topic clusters, keyword map, and a 90-day roadmap, before turning on ongoing production.

Question 22

How long until content starts producing results?

Accepted Answer

Expect early traffic movement in three to four months, with stronger lead generation from month six onward as your topic clusters mature and start ranking together.

Question 23

Do you write for our specific industry?

Accepted Answer

We pair writers with real subject-matter familiarity and SEO specialists, so the content is both accurate to your niche and structured to rank.

Question 24

Can you run our blog end to end, including publishing?

Accepted Answer

Yes. Strategy, writing, editing, formatting, and publishing straight into your CMS, so your team doesn’t have to touch it unless they want to.

Question 25

What’s your minimum ad spend?

Accepted Answer

We work best with brands already spending $20K a month or more across paid, where there’s enough budget for the optimisation work to pay for itself several times over.

Question 26

Do you charge a percentage of ad spend?

Accepted Answer

No. Percentage-of-spend quietly rewards an agency for spending more of your money. We charge a flat retainer, so our incentive is your return, not your budget.

Question 27

How soon will we see results from paid?

Accepted Answer

Early signal comes within the first few weeks as we clean up targeting and tracking. Meaningful efficiency gains build over the first two to three months as the account learns and the weekly reallocation compounds.

Question 28

Do you build the creative or just manage the media?

Accepted Answer

Both. Media buying without fresh creative plateaus fast, so we run creative testing as part of the engagement, not as an upsell.

Question 29

What happens to the ad accounts if we leave?

Accepted Answer

They’re yours, always. We build inside your own ad accounts, so when an engagement ends you keep every account, audience, and conversion history intact.

Question 30

What’s the difference between a fractional CMO and a consultant?

Accepted Answer

A consultant advises from the sidelines. A fractional CMO takes ownership, of the strategy, the team, and the number, and stays accountable for whether it works.

Question 31

How many hours a week does an engagement include?

Accepted Answer

Most run between 10 and 20 hours a week, scoped to your stage and what you actually need rather than a fixed package.

Question 32

Is this only for startups?

Accepted Answer

No. Startups use it to get senior leadership before they can afford a full-time hire; established companies use it during transitions, leadership gaps, or a specific growth push.

Question 33

Can you manage our existing team and agencies?

Accepted Answer

Yes. Managing your in-house marketers, freelancers, and agency partners toward one strategy is a core part of the role, not an add-on.

Question 34

What happens when we’re ready to hire a full-time CMO?

Accepted Answer

We help you make the hire, defining the role, supporting the search, and handing over strategy and context so your new CMO starts with momentum instead of a blank page.

Question 35

Is LinkedIn really worth prioritising for B2B?

Accepted Answer

For most B2B companies, yes. It consistently beats other platforms on lead quality and executive visibility, which is why we build the strategy around it first.

Question 36

Can you ghostwrite for our founder or executives?

Accepted Answer

Yes, and it's one of our most requested services. Personal thought leadership from a real person almost always outperforms company-page content, so we write in your leaders' voice, not a corporate one.

Question 37

How often should we post on LinkedIn?

Accepted Answer

Three to five strong posts a week per active profile is the sweet spot. Consistency and relevance beat volume every time, one sharp post lands harder than five forgettable ones.

Question 38

Do you work beyond LinkedIn?

Accepted Answer

Yes. LinkedIn is usually the priority for B2B, but we build supporting strategy for other platforms wherever your specific audience is genuinely active.

Question 39

How do you measure a paid social campaign?

Accepted Answer

Cost per lead, click-through rate, engagement quality, and pipeline influenced, not impressions or follower growth. The numbers tie back to revenue, same as every other service here.

Eight services. Every one of them measured.

SEO, GEO & AEO

AI-Powered ABM

Revenue Attribution & Pipeline Marketing

Marketing Automation & AI Workflows

Content Marketing & AI Content Systems

Performance Marketing

Fractional CMO Services

Social Media & LinkedIn

Not sure which one you need?