The Lead That Never Touched a Campaign
Branded search is often the first visit you can see from a buyer an AI tool already recommended. Read that line in the CRM before you cut the content budget.
Blog
Field notes
Notes from inside the work.
No listicles, no SEO filler. Just what we're learning about getting found in AI search, proving ROI, and running marketing like a system, written for people who actually do the work.
AI Keeps Naming the Incumbent. A Smaller Brand Can Still Move That.
The model repeats the company it can describe, not the company with the better product. Four things a smaller brand can change that are not another pile of posts.
We Asked ChatGPT, Perplexity, and Google AI the Same 500 Buyer Questions. Here's Who Got Cited.
We ran a real experiment across the three answer engines your buyers actually use. The results say something uncomfortable about how B2B brands get discovered now, and who's quietly winning.
The Death of the Homepage: Why Your Highest-Intent Traffic Never Sees Your Site Anymore
Your homepage used to be where buyers formed their first impression. In the AI-search era, the first impression happens somewhere you don't control, and can't see in your analytics. Here's what to do about it.
Your Competitor Is Being Recommended by AI Right Now. Here's How to Check in 20 Minutes.
A step-by-step audit you can run today (no tools, no budget) to see exactly what ChatGPT, Perplexity, and Google AI say when a buyer asks about your category. Most brands are shocked by what they find.
GEO vs SEO: Why AI Search Is Rewriting the Rules for B2B and B2C Brands
If your buyers ask ChatGPT before they ask Google, your SEO checklist is solving last decade's problem. Here's what to do instead, for both B2B and B2C.
The Revenue Attribution Playbook: How to Prove Marketing ROI to Your CFO Without Lying
Most marketing dashboards are press releases for the marketing team. Here are the four pieces of an attribution stack that survives a CFO's questioning.
Marketing Automation vs. Human Touch: Where AI Should End and Strategy Should Begin
A founder told me their automation was emailing prospects about a feature quietly discontinued. Here's the human-in-the-loop framework, and three audits to run this quarter.